The Jaeger-LeCoultre Reverso is recognized by watchmaking connoisseurs as an Art Deco icon that stands out from other horological creations with a case that slides at the base and rotates completely on itself. In celebration of the 80th anniversary of the Reverso, Jaeger-LeCoultre decided to invite renowned artists and engravers to create exceptional works of art that will be featured on the case back.
It was perhaps this uniqueness and originality that drove Jaeger-LeCoultre to create a unique Special Edition linked to conceptual art that pays homage to the renowned Mexican painter, muralist, and engraver Guillermo Ceniceros. This magnificent association takes shape in the impressive Grande Reverso 976 Guillermo Ceniceros Special Edition.
The first model of the Guillermo Ceniceros Edition features a stainless steel case with lacquer engraving and is limited to 50 pieces.
The second edition is in rose gold, featuring a fully engraved case, and is limited to 10 pieces.
The Reverso has the special ability to exemplify its owners’ unique personalities, and transform their physical and visual styles into the highest forms of art. What better canvas for a work of art than the masterpieces of Guillermo Ceniceros? The world-renowned artist’s murals and engravings embody geometric form, space and harmony, and are featured in public and private collections around the world.
The symbolism of duality has long been a focal point for Ceniceros – from his iconic human faces, to the geometry of the human body, to air and land, and to light and darkness. His vision aligns perfectly with the duality of time – a concept that Jaeger-LeCoultre has mastered through the Reverso.
Jaeger-LeCoultre CEO Jerome Lambert recognized that partnering with Maestro Ceniceros represented an opportunity to bring Mexican artistry to the forefront of haute horology, and foster an even greater appreciation for the company’s classic timepieces, as well as for Ceniceros’ work.
Jaeger-LeCoultre’s watches promote the highest form of expression, both mechanically and aesthetically. The Reverso has elevated this expression to an art form. The true beauty of the Reverso lies in its unique and personal ties to the artistic community for over 80 years.
The Guillermo Ceniceros Special Edition attributes the precision of time to one face and the stoppage of time to the other face through the artist’s beautiful engravings. This splendid timepiece brings timeless artistry to the forefront of haute watchmaking and is a unique canvas for Guillermo’s renowned works.
“My interest in this collaboration focuses on the metal canvas that the Reverso represents. No other watch offers this. I was interested in being part of the 80th anniversary of an iconic model that has a rich heritage of collaboration with the arts, and now, too, an interest in the arts of Mexico. Art and horology have many things in common – certainly, the theme of precision. My work on the Ceniceros Reverso creates a new, very personal way for owners to relate to my art. I celebrate this.” -Guillermo Ceniceros
Artist Biography
Guillermo Ceniceros is an international renowned Mexican artist and one of the country's most important mural painters. His figurative public murals grace universities, hospitals nad the Mexico City subway system, and are enjoyed by over 500,000 people every day. Ceniceros' easel compositions and engravings center around themes such as space, geometry and the female form. These pieces grace the permanent collections of established museums and are part of important private collections, contributing to an aesthetic language and Ceniceros' internationally recognized cultural legacy.
Technical Specification Grande Reverso 976 – Guillermo Ceniceros Limited Edition CALIBER: Jaeger-LeCoultre 976
MOVEMENT: Hand winding constructed of 151 pieces
Vibrations per hour: 28,800
Power reserve: 48 hours
Jewels: 19
Barrel: 1
Height: 4.15 mm
FUNCTIONS: Hour - Minute Seconds
CASE: Grande size 30 x 48.5 mm
Stainless steel Limited to 50 pieces, REF: Q373847M
Rose gold Limited to 10 pieces, REF: Q373247M
DIAL: Vertical black guilloché and Clous de Paris engraving
HANDS AND NUMERALS: Sword, vintage orange tint numerals and hands
STRAP/BRACELET: Alligator leather
BUCKLE: Double folding buckle 20.0 mm
This unique Grande Reverso Ceniceros Edition comes packaged with individual numbered lithograph art that inspired its creation.
With each watch you receive the Guillermo Ceniceros “Setenta Anos” book which chronicles the work of this living legend; a Special Edition Brochure about this project; numbered and signed lithograph displaying the concept art that was used for the engraving of each piece.
The Grande Reverso 976 Guillermo Ceniceros Special Edition was officially launched during the grand opening gala for the Jaeger-LeCoultre Mexico City Boutique, and is the first Mexico City boutique edition of it's kind. Since this special edition holds an unique place both in the hearts of Ceniceros art & watch collectors in the United States Jaeger-LeCoultre has arranged that orders may be booked and delivered thru the Beverly Hills Boutique.
