La Chaux de Fonds, Switzerland — TAG Heuer has become a member of the exclusive Swiss watchmaking club, the Foundation de la Haute Horlogerie (FHH), joining the ranks of the Richmond heavyweights such as Cartier, Jaeger Le-Coultre and Audemars Piguet.
For TAG Heuer, the membership became official Oct. 1, capping off "a 150-year history dedicated to the pursuit of ultimate precision and inspired by a constant quest for innovation," the brand said in a press release issued earlier this week.
As part of its association, TAG Heuer will showcase the "Grand Carrera Calibre 8 RS Grande Date GMT," part of the Grand Carrera series of 2007, at two of this season's most important watch fairs: the Munich Time show, set for Oct. 30 through Nov. 2, 2008, in Munich, Germany, and the Salon Belles Montres in Paris, set to take place Nov. 28-30.
Established in Geneva in 2005 to celebrate the heritage and values of fine watchmaking, the FHH promotes Swiss watchmaking culture and tradition by communicating the professional and ethical values of authenticity, creativity and innovation on which the industry's legitimacy is founded.
"The FHH has gained the respect and admiration of the fine watchmaking industry as a whole," Jean-Christophe Babin, president and chief executive officer of TAG Heuer said in a press release issued Monday. "We are extremely proud to become an active member and thus demonstrate our commitment to the founding values of haute horlogerie."
More details can be found on the official FHH Web site.
I welcome their addition so hopefully at a future event we'll finally get to see the much talked about yet maligned in both delivery & execution - the Monaco V4 concept.
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