Tuesday, August 14, 2007

Making of Audi A5 Kite Ad -Cool!

How cool does does new Audi A5 get ... well check this commercial out!

Two Audi A5 models steer a stunt kite in the new "Kite" advert. "This is not a trick, all the images are real," says Jagoda Becic, Head of Advertising at Audi. "Authenticity," she says, "was the essential requirement. If it hadn't been possible to navigate the kite by car in reality, then we wouldn't have implemented the idea."

It was indeed possible - and led to spectacular images. They were filmed in the Namibian desert which showcases the Audi A5's highly accurate driving characteristics in a striking manner.

got to get me one of those! ;-)

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Daily thoughts, musings & interests about anything (mostly horology) that currently makes my soul & grey matter tick.