Monday, February 9, 2009

News: Jaeger-LeCoultre’s charity online-auction of the Prototype Number 1

On February 16th, will begin an online auction of one prototype of the model Master Compressor Extreme W-Alarm Tides of Time, from its SIHH 2009 collection. Symbolizing the “Tides of Time” partnership between Jaeger-LeCoultre, the UNESCO World Heritage Center and the International Herald Tribune, this timepiece associates two of the Manufacture’s emblematic complications: an alarm and the simultaneous display of the time in 24 time zones. Three of the cities on its outer dial ring have been replaced by three natural sites - Scandola, Galapagos and Tubbataha - inscribed on the World Heritage List benefiting from a dedicated preservation programe supported by Jaeger-LeCoultre.

Proceeds from the auction will go to a World Heritage project identified by UNESCO. The Manufacture Jaeger-LeCoultre is involved in a three-year partnership with the UNESCO World Heritage Center and the International Herald Tribune to help promote, protect and safeguard outstanding marine sites that require specific immediate intervention.
Interested in joining the auction of the prototype Number 1 in steel and titanium of the latest Master Compressor Extreme W-Alarm ‘Tides of Time’ for World Heritage? Stay tuned from February 11th and visit Jaeger-LeCoultre’s website.

“Making Time More Beautiful” is the name of Jaeger-LeCoultre’s global strategy to counter the threats to our planet. It aims not only to preserve the manufacturing company’s exceptional natural environment, but to support projects of international scope as well. In this regard, the watchmaking company has entered into a three-year partnership with the Unesco World Heritage Centre to support the preservation of outstanding marine sites that are in immediate need of protection. To make people aware of this environmental cause, Jaeger-LeCoultre will join the International Herald Tribune in publishing information about the eight selected Unesco World Heritage sites in its “Tides of Time” section.

Info via Jeager-LeCoultre

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