Tuesday, April 22, 2008

MJLC News: Construction started on the new building of the Manufacture - Live Video

On the eve of its 175th anniversary, Jaeger-LeCoultre continues to extend within its natural environment.

Today, April 22, at 4PM CET, Jaeger-LeCoultre marked a historic moment, laying the first stone of new building in Le Sentier, which will extend Antoine LeCoultre’s original workshop and current-day Manufacture. Possible to view live at the JLC's Webcam at Le Club .

The new area will add 9,000 square meters bringing the total surface to 25,000 square meters to the Manufacture by the year 2010.

A commitment to the future of watchmaking

This integration of the Manufacture with its natural setting is obviously also complemented by a concern for the human dimension. To further accentuate this symbiosis between a company and the development of its region, Jaeger-LeCoultre will double the number of apprenticeships offered as soon as the new workshops are operational and will train almost forty new professionals each year. A tour of the facilities for the press and invited guests in honor of the event and the 175th anniversary of the campus will follow.

Jaeger-LeCoultre, which has always chosen to grow exclusively within its historical site, now incorporates 40 different professions under its roof. This approach to development reflects its pioneering spirit and the strength of its global innovation. The certainty of working within an environment that is kept intact by avant-garde methods also contributes to stimulating the creativity of the watchmakers and engineers of an exceptional brand whose achievements have been stirring public passion for almost two centuries through their inventiveness, their reliability and their elegance.

Info via JLC Le Club

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